In this episode, Sarah Cotterall, the founder and creative director of Silk and Steel, discusses the brand's 15-year journey and its latest collection, Golden Hour. She shares her inspiration for starting the brand and the challenges she faced along the way. Sarah emphasises the importance of authenticity and staying true to the brand's values. She also talks about her marketing strategy and the evolution of the brand. Sarah envisions expanding Silk and Steel internationally. She also expresses her desire to mentor and support young designers in the future. Keywords Silk and Steel, jewellery brand, Golden Hour collection, vintage couture, authenticity, marketing strategy, challenges, expansion, lifestyle brand, mentorship Takeaways Silk and Steel's Golden Hour collection is inspired by vintage couture designs and reflects the brand's journey over the past 15 years. Authenticity and staying true to the brand's values have been key to Silk and Steel's success. Sarah Cotterall emphasises the importance of tenacity and embracing challenges as opportunities for growth. Silk and Steel's marketing strategy has evolved over time, incorporating user-generated content and showcasing real people wearing the brand. In the future, Sarah hopes to mentor and support young designers in creating their own brands. https://www.makeithappen.org.nz/ https://www.silkandsteel.co.nz/ See omnystudio.com/listener for privacy information.

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