#49 Powerful Visibility with Katrina Owens from Knockout Directive

07/04/2025 40 min Temporada 2
#49 Powerful Visibility with Katrina Owens from Knockout Directive

Listen "#49 Powerful Visibility with Katrina Owens from Knockout Directive"

Episode Synopsis

Send us a text Episode 47:  Powerful Visibility with Katrina Owens from Knockout DirectiveIn this episode of The Luminous Life Podcast, I sit down with Katrina Owens — personal brand + publicity expert, founder of Knockout Directive, and the kind of powerhouse who knows how to cut through the noise with authenticity and strategy.Katrina shares her story of leaving behind a nearly decade-long corporate career to launch her own business, and how she learned to trust her gut, own her story, and help others do the same. We talk brand awareness, authority, and the art of becoming unforgettable in your industry,  without shouting into the void.Whether you're just starting to show up or you're pivoting into something bolder, Katrina offers sharp, actionable insights that will help you align your visibility efforts with your values and vision.Key Takeaways:Why trusting yourself is the most underrated business strategyThe difference between brand awareness and brand authority — and why you need bothHow PR works as a long game and a power move Why pitching yourself doesn’t have to feel gross The Blue Ocean approach to personal branding — and how it’ll change your gameWhat to do when self-doubt creeps in, and how Katrina handles itHow divine timing plays into visibility and growth (yep, it’s real)Connect with Katrina Owens 🎙 Listen to her podcast KO Your Brand: knockoutdirective.com 📲 Follow her on Instagram: @knockoutdirective Love this episode? Let us know. If you enjoyed this convo, it would mean the world if you left a 5-star review on Apple Podcasts. Here’s how:Open the Apple Podcasts appSearch The Luminous Life PodcastScroll to the bottomTap 5 stars, write a quick sentence or two, and hit “Submit”It helps more than you know — and helps more people find these conversations when they need them most. Want to be in the room for real talk like this? ✨ Join the waitlist for The Soulpreneur Exchange — the high-level support circle for entrepreneurs ready to pivot, rise, and grow a business that actually feels good. Join the waitlist nowLet’s connect: 📸 If you enjoyed our conversation, please take a moment to like, comment, and give us a stellar 5-star rating on your preferred podcast platform. Also, spread the light by sharing our episodes with your loved ones.Contact and Socials: Explore Annie’s coaching programs, podcast and resources through her Digital Storefront: [link] Email: [email protected] Instagram: https://www.instagram.com/our_luminous_life/ LinkedIN (Annie): https://www.linkedin.com/in/annie-adragna/ Stay connected and stay inspired! I believe in you.

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