Podcast 61 - Building CPG or FMCG brand loyalty.

Loyalty Wired
04/03/2024 30 min
Podcast 61 - Building CPG or FMCG brand loyalty.

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Episode Synopsis

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.
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