ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Podcast 56 - Sports Loyalty"
Episode Synopsis
In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefits? With special guests James Gibbins of Premier League football club Wolves and Tom Cowgill of R4G.
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