Listen "Podcast 12 - Loyalty finance and how it can make or break a business"
Episode Synopsis
In this podcast Phil Gunter and Stuart Dinnis look at how the financials of a loyalty programme work and how they have the potential to create beautiful businesses which connect the brand directly with customers and generate money in ways that are unique to the loyalty industry.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.