We're talking growth of trail running with the Polettis, the founders of UTMB!Jon sits down with Michel and Catherine Poletti, the founders of the UTMB race series. They share their journey of starting and growing UTMB, along with essential business insights for organizing races. You won’t want to miss the philosophy that has been the foundation of their success.Jon chats with Michel and Catherine about:Early Challenges and Growth of UTMBExpansion and SustainabilityThe Global Trail Running BoomPartnership with IronmanMaintaining Control and Expanding GloballyBalancing Business and Community ValuesStay Connected:Follow UTMB on Instagram:⁠⁠https://www.instagram.com/utmbworldseries/?hl=en⁠⁠UTMB’S Website:⁠⁠https://utmb.world/⁠⁠This episode is supported by:Beehiiv:This episode is supported by Beehiiv: Get a free 30 day trial and 20% off your first 3 months using this link: https://www.beehiiv.com/?via=Jon-LevittSuperfiliate:This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. I've used just about every option out there and this one is my favorite. If you're looking to scale creator partnerships, this is the tool for you!

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