Allison Lynch is a marketing expert who has worked for companies like WHOOP, COROS, and Remedy Place.Jon chatted with Allison about:•working in a running store to becoming a marketing specialist•getting hired at WHOOP and the transition to COROS•navigating athlete sponsorships in 2025•tips for athletes on social media and sponsorship•the DNA of a successful partnership•lessons from The Speed Project•brand marketing vs. performance marketing•challenges in athlete sponsorship and brand marketing•the importance of inclusivity in brand marketing•transitioning to Remedy Place•athletes as investors and brand buildersAllison’s article:https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubbleStay connected:Allison’s website: https://www.allisonmary.com/Follow Allison on LinkedIn: https://www.linkedin.com/in/allison-lynch-76b48652/This episode is supported by beehiiv:Get a free 30 day trial and 20% off your first 3 months using this link: ⁠⁠https://www.beehiiv.com/?via=Jon-Levitt

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