ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Data Driven Hiring for True Culture Fit with AI and Better Retention | Jacob Crockett"
Episode Synopsis
In this episode of the Localization Fireside Chat, Robin Ayoub talks with Jacob Crocket, Founder of HireAligned, about how hiring is moving beyond resumes and instinct. Jacob explains how AI Guided Culture Assessments help companies understand their real cultural DNA, align talent with teams, and reduce turnover through better fit based hiring.We dig into why fit first, skills second can improve retention, how culture can be measured through data, and why companies must move away from gut based hiring decisions if they want strong, lasting teams.A valuable discussion for founders, HR leaders, hiring managers, and anyone who builds teams.Watch on YouTubehttps://youtu.be/44ukXZ_g3LQChapters00:00 Intro and welcome00:27 Episode reach and growth update01:23 Meet Jacob Crocket02:14 Data and AI background03:07 Healthcare AI story and insight04:28 Startup life and people alignment05:21 Corporate vs startup culture06:43 Running a business solo07:34 Taxes, accounting, and realities08:52 Why Jacob became a founder10:44 From healthcare to hiring tech11:39 Meaning and belonging in work12:05 Learning agility, curiosity, growth13:26 Misalignment and friction at work14:22 When company and employee both feel wrong fit15:38 Hiring patterns and turnover17:00 Big org vs startup hiring dynamic17:57 Mapping culture with AI18:24 Culture baseline through conversation19:20 Real values vs wall values20:11 Measuring cultural behaviors21:38 Amazon turnover culture example23:31 AI and healthy skepticism24:17 Dishes analogy for AI usage25:36 88 percent retention improvement case26:48 Hiring by location culture patterns27:44 Alignment and belonging28:13 Bias, culture, and fairness29:36 Alignment vs prejudice30:56 Data driven bias mitigation31:47 Women and workplace equity32:43 CEO culture reality check34:06 Leadership blind spots35:01 Gut feeling hires gone wrong36:00 Resume bloat and AI screening37:53 Fit first screening approach38:51 Hiring mindset shift39:46 Bad interview questions41:05 Behavioral evidence wins42:30 Connect with Jacob42:55 Closing remarksGuestJacob Crocket | Founder, HireAlignedLinkedIn: https://www.linkedin.com/in/jacobfcrockett/Website: https://www.hirealigned.comHostRobin Ayoub | Localization Fireside ChatPodcast: https://localization-fireside-chat.simplecast.comYouTube Channel: https://www.youtube.com/@LocalizationFiresideChatWebsite: https://www.robinayoub.com
CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In God we trust