Do you have a frequent flyer card?
How about a credit card with rewards?  We're familiar with those types of loyalty programs, but...
Are you using any loyalty programs in your social media?  Perhaps you should be!

In this episode of the Halftime Mike podcast I go "down under" to interview Antonio Calero in Melbourne, Australia.
Antonio's specialty is behavioral social media and how users respond uniquely to content they see, often based on their culture, background, and related behaviors.  This is critical for the business marketer to understand in order to truly reach well their ideal audience.  We dive into social media loyalty programs and you'd be surprised to find out how simple they can be to setup, and yet how important they can be to making that connection that alters the behavior of a purchaser!
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