Too many focal points = digital chaos. In this episode, we explore why the most effective websites and apps center around a single, resonant message—what we call the lead singer. Using the metaphor of a concert, we unpack how to create smoother, more intuitive digital journeys that keep users engaged and reduce friction at every turn.Perfect for CMOs, UX designers, and anyone responsible for digital guest experiences.What You’ll Learn:Why clarity beats complexity in digital designHow to structure your website like a concert experienceThe “Rule of Three” for managing supporting contentHow physical world logic should guide your digital strategy🎙️ Like this episode? Follow us for more high-impact digital insights.

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