McDonald’s DoorDash Move — Usability Wins, Brand Loses

Little Raps - Restaurant Strategy Insights and Ideas
14/08/2025 7 min Temporada 1 Episodio 28

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Episode Synopsis

McDonald’s new DoorDash-powered ordering flow works like a charm… but not for brand building. I break down the experience in real time, calling out what’s smooth, what’s broken, and what it teaches every multiunit restaurant leader about protecting your brand in the age of tech partnerships.

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