In this podcast episode, Yoav Vilner, co-founder and CEO of Walnut, shares his journey in startups and insights on sales and marketing strategies. He discusses the relationship between sales and marketing teams, the importance of hiring the right salespeople, and when to target larger companies. He also highlights the significance of measuring metrics like retention, churn, and net dollar retention for SaaS companies. Yoav emphasizes the value of prioritizing people over products in the early stages of a startup and much more!  Timestamps The journey in startups (00:00:39) Sales and marketing teams (00:01:47) Hiring salespeople (00:03:27) The right time to move up the market (00:11:18) Working with design partners (00:12:16) Metrics for growth in SaaS companies (00:13:12) The importance of people in startups (00:21:11) Yoav's Links Walnut - walnut.io LinkedIn – https://www.linkedin.com/in/yoav-vilner/ My Links    Podcast: https://lifeselfmastery.com/itunes  YouTube:  youtube.com/lifeselfmastery  Twitter: https://twitter.com/rohitmal This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com

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