Forget boring branding and forget trying to please everyone, this episode is about standing out, building trust, and boldly owning your space.This week, Brian sits down with Lee Rudin, founder of RUDIN LAW and the brain behind the unforgettable “Get Rude” brand. If you’ve ever wondered how to create a law firm identity that clients actually remember and wear on a t-shirt, this is your playbook.Lee shares:Why polite branding gets you forgotten (and what to do instead)How niche swag and grassroots engagement built his client baseThe psychology behind bold legal advertisingWhat most firms get wrong about digital marketingHow he's managing cash flow and growth while scaling fastAnd why your brand should repel as much as it attractsHe’s not selling gimmicks — he’s building real relationships and a brand that hits hard.If you're tired of safe, bland, forgettable law firm marketing... it's time to Get Rude!🎤 Connect with Lee Rudin:Instagram / TikTok / YouTube: @GetRudeLawFacebook: RUDIN LAWLinkedIn: Lee RudinWebsite: www.getrude.comHe's speaking at PIMCON in Scottsdale, October 2025. Don’t miss it! ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

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