What does it take to build a decade long career at one of the UK's biggest retailers? In this episode of the Life at NEXT podcast, we sit down with Brand PR Coordinator Asia to discuss her incredible journey, from starting as a Christmas temp at 16 to shaping our brand's image in the fast-paced world of PR.Asia shares the reality of working in Public Relations (hint: it's not all glamorous events!), how NEXT has evolved from a high-street staple to an international, multi-faceted brand, and why she is so passionate about her work. This is a must-watch for anyone interested in a career in fashion, PR, or learning about the opportunities for growth at NEXT.00:00 Introduction 00:55 A Ten-Year Journey at NEXT 01:46 From In-Store to Head Office 02:59 Why Stay at NEXT? 04:13 What is a Brand PR Coordinator? 05:27 Challenging Perceptions of the NEXT Brand 06:39 The Reality of PR: Is it Always Glamorous? 09:30 The Best Part of the Job? Variety! 11:48 Taking the NEXT Brand International 14:50 This or That: Quick-Fire Questions 17:32 Advice for Anyone Wanting to Join NEXT 19:37 Loyalty and Opportunity at NEXT 20:31 Final ThoughtsDon't forget to subscribe to our channel and hit the notification bell to receive updates on everything Life at NEXT! 📣 Pursue your ambition and join the NEXT team 🚀 https://tinyurl.com/5h8s4yk2Follow us! Instagram: www.instagram.com/lifeatnext TikTok: www.tiktok.com/@lifeatnext Facebook: www.facebook.com/lifeatnext LinkedIn: www.linkedin.com/company/lifeatnext

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