This week on the Life at NEXT Podcast we were joined by Anouska, to talk about ‘The Set’. Learn about the brand's evolution, expert product sourcing, and tips for joining their dynamic team. Discover why value doesn’t have to look cheap!

00:00 Intro
00:02 Discovering Fashion Buying Path
00:15 University Courses for Buyers
00:36 "The Set"
01:12 Brand DNA and Target Market
02:01 Focus on Capsule Wardrobes
03:06 Product Pack Offerings
04:33 Anouska Career Journey
05:52 Fast-Paced Buying Environment
06:11 Dynamic Role Across Product Categories
07:58 Personal Growth and Department Expansion
08:47 Thriving in High-Pressure Roles
12:22 Career Opportunities at Next
13:03 Creating a Capsule Wardrobe
14:00 Managing Small Team Shoots
14:20 Role Expansion as an Assistant Buyer
15:00 Unique Buyer Opportunities
15:33 Skills Development & Fast-Paced Growth
16:10 Launching a Brand from Scratch
17:05 Rebranding Amid Production
18:20 Embracing Adaptability & Problem-Solving
18:55 Staying Innovative at Next
19:56 Understanding Licensing at Next
21:00 Next’s Expertise in Kidswear
22:10 Leveraging Market Gaps with New Brands
23:18 Multi-Pack Strategy for Customer Value
24:30 Strategic Buying for Quality and Affordability
25:40 Balancing Quality and Value
26:15 Brand Loyalty and Customer Trust

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