The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity?Listen to explore:Why personal brands are a less reliable business strategy than you've been toldThe crucial difference between strategic "authenticity" and genuine human expression — and why only one builds sustainable business successThe case for coherence over "branding"A simple but powerful question to ask before sharing anything that will transform how you show up onlineDiscover why the most sustainable and effective business strategy isn't about crafting the perfect brand image, but about having the courage to be genuinely, inconveniently, beautifully human.

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