Jill Standish & Laurence Brenig-Jones join Sarah Godet of RELEX to discuss collaboration; surge buying and social media; & balancing cost with service. IN THIS EPISODE WE DISCUSS:   [05.37] An introduction to today's guests, Jill Standish of Accenture and Laurence Brenig-Jones of RELEX, and their roles. [07.20] An overview of an upcoming RELEX report, surveying retail and CPG leaders, that details the industry's main challenges, opportunities and investment areas; and Jill and Laurence's reactions to the initial findings. [10.58] Sarah, Jill and Laurence reflect on the rise in surge buying and the role of social media; how companies are starting to tackle these changes; and how the rise of generative AI fits in. [28.04] The guests reflect on the power of collaboration between supply chain partners and retailers; the growing importance of joint forecasting; and the impact this collaborative transparency can have on businesses, and the industry.

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