We will explore how this visionary concept can transform cities, making them more sustainable and vibrant, and discuss the integration of frameworks like SBTi and TCFD. We also can touch upon historical parallels in pricing strategies.

Athba Samarai is a visionary leader with over 18 years of progressive experience in financial management and strategic commercial solutions who is recognized for possessing a deep commercial insight and pioneering entrepreneurial mindset.
She excels in nurturing mutually beneficial partnerships, crafting innovative problem-solving approaches, and successfully addressing intricate pricing challenges influenced by market dynamics. She has served as a catalyst for transformative change and exhibit adept team leadership, consistently motivating teams to achieve peak performance.
She has demonstrated proficiencies in SAP, Tableau, ERP systems, and Lean Six Sigma methodologies. Furthermore, her bilingual proficiency in both Arabic and English fosters seamless cross-cultural collaboration, enhancing their effectiveness in diverse business environments.

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