Finding new ways to create value is critical. Monetizing that value effectively year over year? Even more so. However we’re all facing headwinds as investment budgets are becoming more scrutinized and expectations around price justification are returning to pre-pandemic levels.
Leaders need a simple approach for how to price innovative solutions in a logical, simple and repeatable way to prioritize initiatives that drive pricing power and sustainable growth. This workshop will present a simple and systematic method for pricing new solutions.

Adnan Akbari, Senior Director of Pricing
Adnan specializes in helping firms commercialize software-based offerings. He has almost 20 years of experience in consultative and in-house roles across energy management, technology, and insurance, leading growth
initiatives within Fortune 500 companies focused on building pricing organizations, service offering development, and sales strategy. He has an MBA
from the Tepper School of Business at Carnegie Mellon University and a BS in Information Systems from DePaul University.

Derek Neal, Engagement Manager
 Derek is responsible for managing pricing projects for
cross-industry clients, working with client teams to improve profitability and market position. He has over ten years of operational and consulting experience within the enterprise software, private equity, and financial services industries. Derek holds an MBA from the Kellogg School of Management at Northwestern University and a BS in Operations Research from Columbia University.

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