Today I’m answering a great question from a friend: “Do you decide to write a book and then pick the topic, or do you already have the topic and then decide to write?”For me, the answer was simple — I just wanted to be an author. That identity was important to me. The easiest path? Writing about something I’d already been talking about for years: workshop design. That’s how The 2-Hour Workshop Blueprint came to life.In this episode, I share:Why author identity came before topic for meThe role my podcast, community, and hundreds of conversations played in shaping my first bookHow procrastination (and a coffee with Jade Miller) helped spark my SPARK frameworkWhy Substack has become my “book lab” for my next big idea around Work FameThe one reason you shouldn’t write a book (spoiler: it’s not for quick money)If you’re thinking about writing your own business book, this episode will help you reflect on the bigger questions first: Who do you want to become? Who do you want to attract? And what do you want to create in the world?Sign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comP.S. Ready to take things up a level? Here are some ways I can help:Watch My 2025 Speaker Reel: Let's energise your next event.Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint. Let's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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