Summary: "10 Powerful Tips for Negotiating and Closing Bigger B2B Deals" Want me to Coach You? Book an Obligation Free Strategy Session Schedule a free call here now: 15-Minute Strategy Meeting Limited spaces available. Want access to powerful online Coaching Resources? B2B Package - for B2B Sales Results Transformation https://book.colourzonesellingsystem.com/b2b_sales Retail Package - for Retail Sales Results Transformation https://book.colourzonesellingsystem.com/retail_offer1   Summary of this podcast for you..  [00:00 - 02:30] Negotiation is the most lucrative skill in B2B sales and professional services. Importance of having a strategy to avoid leaving money on the table. Key audience: business coaches, consultants, accountants, lawyers, engineers, and other B2B service providers. Chapter 1: Know Your Value [02:31 - 05:00] Understand and articulate your tangible outcomes (e.g., increased revenue, productivity). Use monetized testimonials and case studies to build credibility. Pre-position yourself by showcasing your value before meetings. Chapter 2: Research Market Rates [05:01 - 07:00] Know the standard rates in your industry. Position yourself competitively—aim to be premium, not the cheapest. Chapter 3: Tailor Your Offering [07:01 - 10:00] Customize proposals to address client-specific challenges and goals. Use the POMVIC process to uncover problems, objectives, metrics, and value. Chapter 4: Anchor High [10:01 - 12:30] Start negotiations with a higher fee to leave room for concessions. Frame high fees by explaining the value and ROI behind them. Chapter 5: Focus on ROI, Not Cost [12:31 - 15:00] Shift the conversation from cost to return on investment (ROI). Use specific metrics to frame your services as a high-value investment. Chapter 6: Package Your Services [15:01 - 18:00] Offer tiered packages (e.g., basic, premium, VIP) to provide options. Highlight added value in higher-tier packages and create upsell opportunities. Chapter 7: Set Non-Negotiables [18:01 - 20:30] Define and stick to your minimum acceptable rate. Avoid undervaluing yourself or working with clients who don't align with your standards. Chapter 8: Leverage Social Proof [20:31 - 23:00] Use overwhelming, monetized proof to build confidence in your value. Share success stories, testimonials, and client outcomes. Chapter 9: Be Willing to Walk Away [23:01 - 25:00] Know when to step back if a client isn't willing to meet your value. Walking away reinforces your confidence and positions you as a premium provider. Chapter 10: Negotiate for More Than Money [25:01 - 28:00] If fees are a sticking point, negotiate for testimonials, referrals, or longer-term commitments. Create win-win situations that add non-monetary value. Conclusion & Call to Action [28:01 - End] Recap of the 10 tips. Emphasize the potential for tripling sales and increasing profit margins with the CZ6 system. Invitation to join a coaching program designed to transform sales performance.

Ver todos los episodios