In this episode of Leading You, Julie Hyde speaks with Anita Siek, founder of Wordfetti and brand strategist, about the power of words to transform your life, business, and legacy. Anita shares her journey from corporate lawyer to building a global brand rooted in storytelling, personality, and connection. She opens up about overcoming fear, embracing her quirks, and why professional doesn’t have to mean boring. We also unpack the role of AI in business and copywriting—including how Anita built Fetti Bot, her own AI tool, to save 60+ hours a month while still protecting the human creativity that makes content connect. If you’ve ever wondered how to stand out in a noisy world, this episode will show you why your voice, quirks, and story are your biggest competitive edge.   Timestamps00:00 – Welcome & Anita’s intro03:15 – From law to words: career shift10:40 – Why “sounding good” doesn’t equal connecting16:50 – Owning your quirks and weirdness25:20 – Embracing AI in copywriting34:00 – What Fetti Bot is and how it works41:15 – Protecting IP in the AI era49:00 – Final thoughts on courage & connection   Links: Get the Clarity Compass Mini ProgramJoin the Lead.Her Mastermind coaching program Connect with Julie:LinkedIn: https://www.linkedin.com/in/julie-hyde/Instagram: @juliehydeleadsWebsite: https://juliehyde.com.au   Connect with Anita:LinkedIn: https://www.linkedin.com/in/anitasiek/Wordfetti: https://wordfettigroup.com/Fifi the Fetti Bot (join the club to get access to FiFi GPT): https://juliehyde--wordfetti.thrivecart.com/club/    See omnystudio.com/listener for privacy information.

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