This article examines why competent management, despite being crucial for organizational success in today's complex business environment, remains persistently undervalued and misunderstood. Through an analysis of relevant research and practical examples, the authors explore the fundamental differences between management and technical skills, societal perceptions of managers, and the challenges in measuring management's intangible impacts. The article identifies how management contributions are often overshadowed by more easily quantifiable technical outputs, reinforced by unflattering cultural stereotypes of managers. It concludes by proposing specific organizational strategies to properly recognize, develop, and reward management competencies, thereby creating environments where managers can excel and drive organizational success in an increasingly volatile and uncertain business landscape.




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