Millions of people turn to cosmetic surgery every year. In 2010 a new noninvasive alternative was introduced into the market, and become a success story. Keith Sullivan is the Chief Commercial Officer of the company that created Coolsculpting, a method for burning fat that is noninvasive. He chats with us about the lessons learned along the way, and how the road to success was not as smooth as it seemed. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

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