Leaders' Editorial Director James Emmett and Content Director David Cushnan pick over the big issues of the sports industry week, with the help of Veritone's Head of Sports and Entertainment, Gary Warech. They discuss AB InBev's big deal to sponsor the Olympics, the launch of Major League Soccer's Innovation Lab and the relentless wave of sports documentaries, before Warech explains when and how AI should be embraced by the sports industry; what sport's leaders need to know and the skillsets they should be looking for; and creative approaches for using AI to generate revenue.On the agenda:00:00 – 04:46: Introductory remarks04:47 – 07:28: The key weekly sports business stories reviewed (in 180 seconds)07:34 – 11:10: A welcome to Gary Warech, Veritone’s Head of Sports and Entertainment and a look at AI14:21 – 19:10: Placing sports documentaries under the microscope21:47 – 24:20: Major League Soccer’s pioneering Innovation Lab27:02 – 34:32: Major sponsorship deals dissected including AB InBev x Olympics and BYD x Euro 202434:40 – 42:45: A deeper dive on AI in 2024 with Gary Warech42:46 – 46:08: Advice to CEOs of sports organisations on using AI50:47 – 57:34: Recommendations: what to read, watch and listen to  To sign up for Leaders' weekly newsletter, Worth Knowing, visit: https://leadersinsport.com/newsletters/

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