Vanessa Torres “got it” early on. She understood that the business of law is all about providing tools to enhance the practice of law. As Chief Marketing & Business Development Officer at Lowenstein Sandler, our guest on this episode of Leaders With Ambition defines how smart marketing and sales engagement deliver results for law firms and their clients alike.Vanessa also shares with Host Nicky Acuna Ocana reflections on having a strong, supportive Puerto Rican mom and an upbringing in predominantly white Indiana that prepared her well for a career in corporate spaces.Learn how an authentic, collaborative approach is central to the way Vanessa and her team engage with each other and how it benefits the lawyers and clients they serve.“I try to foster open dialogue with everyone I work with – not just my direct reports but everyone on my team and across the firm,” she says, “because people should be able to use their voice, be vulnerable and say they need help.”Chapters00:00 Introduction to Vanessa Torres01:39 Vanessa's Journey to New York City04:16 Transitioning from Law to Marketing12:07 The Importance of Mentorship and Networking17:32 Understanding the Business of Law19:57 Exploring Professional Services at BDO22:47 Innovative Marketing Strategies in Law Firms25:30 Overcoming Imposter Syndrome28:06 Career Path and Growth in Marketing30:45 Navigating Career Transitions34:00 Leadership and Team Dynamics36:42 Building Authentic Relationships40:14 Paying It Forward: Mentorship and Growth42:16 Challenges Facing CMOs in Law Firms45:21 Words of Wisdom for Future Generations

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