A big thank you to Rachel Konrad for coming on to this week's leaders on a mission podcast. Having spent the last decade of her career leading communications for some of the world's most disruptive companies, from Tesla, to Impossible Foods, she has lots to share about building world-class disruptive companies committed to making the world a better place. She shares her fascinating story and career and offers excellent advice to companies serious about building a disruptive brand. I loved how Pat Brown, founder of Impossible Foods, convinced her that she was in the wrong industry, and by joining the food industry, she would make more impact than working in the car industry's electrification.

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