Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.In celebration of AAPI Heritage Month, this week we are bringing back one of our all time fan favorites, Bill Imada. Bill has an amazing career story to share, as founder of one of the largest PR and marketing firms specializing in the multicultural and multi-generational markets. Bill is the ultimate connector. His ability to connect people, ideas and projects is unparalleled. His work on behalf of his AAPI community is a driving force in elevating those that he serves. A true inspiration.Your network can have the biggest impact on your career. This week, Jayzen dives into the importance of your personal network, how to diagnose it, cultivate it and leverage it to help you get to your next career breakthrough. He’ll help you discover your own “treasure map” showing you all of the places you can expand your network.Guest BioBill ImadaChairman and Chief Connectivity OfficerIW GroupBill Imada is the Chairman and Chief Connectivity Officer of IW Group, a full-service communication, advertising, and marketing agency specializing in the multicultural and multi-generational markets. For three decades, Bill and his team have served some of the top global and regional companies, including Bank of the West/PNB Paribas, Coca-Cola, Lexus, McDonald’s, Netflix, Northwestern Mutual, Walmart, Walt Disney, Warner Bros, Wells Fargo, Westfield, and many others. Bill’s areas of expertise include community relations, crisis communications, cross-cultural training, and media training.Bill is active in the community and serves on ten nonprofit boards and advisory councils, including the Advertising Educational Foundation, Center for Asian American Media, Nielsen External Advisory Council, PBS Foundation, and the University of Southern California PR Advisory Council.Bill co-founded the National Millennial and Gen Z Community, an association devoted to helping companies and organizations connect with young-adult consumers.Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

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