“Trust signals are the points of evidence that individuals, companies, and brands use to win one another’s trust. Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.”This week, Jayzen is thrilled to welcome Scott Baradell to the show. Scott is the CEO of Idea Grove, one of the top twenty-five tech PR agencies in the United States, and author of Trust Signals: Brand Building in a Post-Truth World. Building your brand is critical to advancing your career, and understanding what your trust signals are and how to manage them on a daily basis is a key element. Scott started to explore Trust Signals through his blog in 2020 and his book is a culmination of his work in the space. Scott is a big believer in ongoing personal reinvention and started his career as an overnight reporter for a local newspaper. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. Guest BioScott BaradellCEO, Idea Grove & Best-Selling AuthorScott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in this book.Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

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