In this episode of Lead Gen HQ, host Alex Oliveira discusses proven lead generation strategies for the financial services industry—including financial advisors, mortgage brokers, lenders, and accountants.We explore the difference between buying leads from marketplaces like Lending Tree vs. generating your own inbound traffic using SEO, content, social media, video, email marketing, and paid ads.Alex breaks down the key differences in lead types across verticals (from mortgage leads to tax prep leads), the tools to use, and how to align your branding, marketing, sales, and customer service teams for maximum lifetime value.Whether you're working with exclusive or shared leads, this episode will help you build a smarter, more efficient finance-focused lead gen engine.

Ver todos los episodios