Episode 8: Market with a magnet, not a sledghammer - Mike Moore on Inbound Marketing

Le grandi lezioni di giornalismo
08/06/2016 29 min
Episode 8: Market with a magnet, not a sledghammer - Mike Moore on Inbound Marketing

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Episode Synopsis

Mike Moore of Averetek joins this episode to talk about inbound marketing - why channel is lagging behind direct, what the steps for a successful strategy, and how to measure the results. Here are a couple of the resources Mike mentions in the episode: Inbound Channel Marketing Checklist State of Inbound Channel Marketing Report  How to find Mike LinkedIn How to find Steven LinkedIn  How to find CCI: Website Twitter LinkedIn

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