Warning—this episode is a lil' deep. But this is one of the greatest hook-writing tricks I've created and I use it CONSTANTLY. Here goes…  "How do you define a hook?" This has been a question of mine for about 4 years and every time I answered it, I came closer to attracting the dream customer.  In that process, I figured out some serious headline writing strategies that speak to the person who needs and wants my offer. Because if you’re don’t know who your dream customer is, all the best copy in the world won’t do much. Today I’ll share my hook-writing strategies and if you register for OfferLaunch Pad 2020, we will go through the entire process together…  Key takeaways: How to get your message to the next level (00:57) You need to zero in on your dream customer (02:49) Do you have a troubleshooting framework set up? (06:24) What to do when you change your dream customer (08:44) Here’s how to position your offers so they SELL (11:26) The three things you need to be clear about (14:56) The chance to learn all my cashflow strategies (18:49) Additional resources Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

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