This week, journalist Louisa Magnussen sits down with Fractional Communications Director Anne Cantelo for a deep dive into the reputation of the Royal Family — exploring power, perception, and the battle for public trust.  Anne advises companies at board level on comms and crisis strategy and has previously worked in the Cabinet Office, advising the then Deputy Prime Minister.
From the Firm’s “never complain, never explain” strategy to the impact of modern scandals and generational shifts, they ask:
👑 Do we still need a royal family in the modern world?
📰 Can the monarchy control its narrative in a 24/7 media landscape?
💬 What would an effective PR strategy for “The Firm” look like today?
A candid, strategic look at image, influence, and authenticity inside one of the world’s most scrutinised institutions.

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