Whitney Smith and Madeline Becker Hamilton launched Ivy City Co. with a simple idea — to design dresses they actually wanted to wear. What started as a creative outlet quickly became something more: a growing community, a national brand, and a business built on connection, confidence, and thoughtful design.In this episode, the Ivy City co-founders share how they scaled a hobby into a full-scale operation, what it takes to lead as a trio, and how staying close to the customer has shaped everything from sizing to storytelling. They talk candidly about self-doubt, growing pains, and the kind of decision-making that can’t be found in a spreadsheet.We get into motherhood, friendship, and what it looks like to build a business that feels as personal as it is powerful.This one’s about alignment, intuition, and showing up for what matters.Powered by www.ehub.comConnect with us!https://linktr.ee/knowyourshipConnect with Ivy City Co.LinkedIn:  https://www.linkedin.com/company/ivycityco/ X:  https://x.com/ivycityco Instagram: https://www.instagram.com/ivycityco/ TikTok: https://www.tiktok.com/@ivycityco YouTube: https://www.youtube.com/@ivycityco

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