Standing-Out by Marketing Differently

13/02/2022 19 min Episodio 92

Listen "Standing-Out by Marketing Differently"

Episode Synopsis

As Business Owners, we’re all trying to come up with the next big marketing idea. But why are we so afraid to take a risk? Why do we continue to promote the same boring strategies that everyone is using?

In this New Way Growth Live session, we’re going to talk about two aspects of how to stand out by being different including Interruption and intent marketing.

We’re going to dive into examples of unique marketing that caught the attention of their target audience and did well, as well as a brief rundown of what intent marketing is, how it works and why it's important.


Interruption marketing is when you interrupt someone's day with an ad for your product or service. It's the old way of doing things and it's losing appeal as attention spans get shorter and consumers desire more control over their buying experience.
Intent data is a powerful tool for marketers as they seek to understand their buyers' needs at each stage of their journey. When you know what people are thinking and feeling, you can engage with them in relevant ways in the right place at the right time.


The most powerful marketing focuses on building trust through helping your customer solve their problems. When your marketing is focused on helping people and not on selling them something, customers will naturally engage with you.

Info and Links

 New Way Growth

Business Mentoring and Customer Acquisition Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line. 

🎯 Interruption and Intent Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Copywriting Service
🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube