You know that famous saying "Build it, and they will come"? I really don't like that saying, because it's the opposite of what I believe creating products and services should be about. Instead, I like to focus on finding out what the need is FIRST - what your audience's BIGGEST pain point is - and THEN finding out ways you can create products and services that can help solve that pain point and get your perfect customer to where they want to be. In this episode, I share a 4-step process you can start following today in order to figure out what the right products and services for your audience are. Post that accompanies this episode: http://www.eofire.com/episode131 Buy The Fire Path book on Amazon! Leave a Rating & Review for Kate's Take!

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