ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Just One CS Thing - Customer Journey Transformations with Manoj Tadakamalla"
Episode Synopsis
This week, my guest and I talk about when he was put in charge of a company that got acquired and led to his CS team being forced to transform from a traditional, human-led model to a data-driven, digital-first approach. We explore how mapping customer journeys with real usage data can dramatically improve retention and long-term success.
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