Truth of Franchises, 26/11 Taj Attack Story by Burma Burma Founder | The Spotlight India | JC65

12/06/2023 1h 17min Episodio 65

Listen "Truth of Franchises, 26/11 Taj Attack Story by Burma Burma Founder | The Spotlight India | JC65"

Episode Synopsis


Follow Ankit Gupta and Burma Burma:
Instagram: https://www.instagram.com/ankit_v_gupta/
Instagram (Burma Burma): https://www.instagram.com/burmaburmaindia/

In this episode of Just Curious Podcast, we have a special guest joining us: Ankit Gupta, Co-Founder of Burma Burma, one of India's most renowned restaurant chains.

Join us as we uncover the secrets to growing and building a sustainable restaurant business in India. Ankit shares invaluable insights on how to create a strong brand identity around a restaurant, capturing the hearts and taste buds of customers. Ankit reveals the strategies behind Burma Burma's remarkable success, scaling the business to achieve a staggering 50 Crores in revenue and opening over 10+ outlets across India.

He opens up about a life-changing event he experienced as an employee at the Taj Hotel in Mumbai during the 26/11 terrorist attack. He shared the story about how he and his colleagues recovered from that tragic event and rebuild their lives.

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Timestamp:
0:00 - Intro
1:30 - History of Restaurant Business in Ankit's Family
4:00 - Learnings from his Grandfather and Father
7:25 - How to reduce Waiting Time in the restaurant?
11:00 - Alcohol is bad for revenue generation in Restaurant
12:20 - Ankit's experience in Taj Hotel Mumbai
15:08 - Story behind starting Burma Burma
22:47 - Witnessing "26/11 Terrorist Attack on Taj"
24:30 - How Taj employees recovered from the 26/11 attack?
27:50 - Emotional Changes after the 26/11 Attack
29:30 - TATA Groups Values helped us the most
31:30 - Everything happens for a reason
33:25 - Why Franchise Model is Not Good?
44:00 - Why Multicuisine Restaurants Can't Scale Their Business?
48:00 - Indians are Open to Try New Food
49:25 - Research for City to open Burma Burma?
52:30 - Good things happened in the Pandemic
55:10 - Challenges in the Pandemic
56:35 - Revenue in the last two years
58:58 - Why Burma Burma Started D2C Segment?
1:02:40 - Marketing and Branding Strategy of Burma Burma
1:06:15 - Marketing for Different City Outlets
1:09:00 - Long-Term Approach in Building a Business
1:11:10 - Why they took Funding?
1:13:45 - No Competition is also not good
1:14:58 - Parting Thoughts
1:16:20 - Subscribe

Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
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‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.

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