Craftonians! In Episode 48 of Joleen’s Happy Time Craftcast, Joleen Emery chats with embroidery artist and educator Hannah Arnold, founder of Sherwood Forest Creations, who shares how she turned her creative passion into a thriving business. From her beginner-friendly Lindsay Kit to the new Evelyn’s Bouquet, Hannah’s video-based approach makes embroidery fun, accessible, and confidence-boosting for all. Guest BioHannah Arnold is the heart behind Sherwood Forest Creations, where she designs beginner-friendly embroidery kits and teaches online classes that make stitching feel joyful and accessible. What began in 2019 as a creative outlet has grown into a thriving business helping makers build confidence, one stitch at a time. Follow CindyWebsite Instagram Youtube Tiktok Episode Chapters with Timestamps[0:00 – 06:39] – Big Raven Farm Updates & Welcoming Hannah Arnold[6:40 – 8:29] – How Embroidery Found Hannah[8:30 – 10:44] – Joleen’s First Stitches (and Skepticism)[10:45 – 17:09] – The Power of Video Tutorials[17:10 – 22:29] – Changing the Craft Club Game[22:30 – 24:29] – Evelyn’s Bouquet: New Fan Favorite[24:30 – 30:14] – Stitch Along with Hannah[30:15 – 36:14] – How Hannah Designs a Kit[36:15 – 38:39] – What Surprises Beginners the Most[38:40 – 41:20] – Slow Stitching and Mental Health[41:21 – 49:59] – Building a Business from Creativity[50:00 – 54:29] – What’s Next for Hannah?[54:30 – End] – Thank You and Wrap-Up HugsQuotes from the Episode:"I guarantee you can do it." — Hannah Arnold"The first time someone tells you, 'I made this because of you,' you realize how powerful art can be." — Hannah Arnold"When I started stitching, I didn’t know what I was doing — I was just making it up as I went. And that’s okay." — Joleen Emery"I knew if I was going to teach embroidery, I had to do it in a way that actually worked for real people." — Hannah Arnold"You don’t have to be perfect to be creative. You just have to begin." — Joleen Emery"You’re not just stitching flowers — you’re building confidence one loop at a time." — Joleen EmeryResources and Links:Hannah’s Kits & Courses → Sherwood Forest Creations, Use code HAPPY at checkout to get 10% off from Hannah's Kits and CoursesRetreat Info: Big Raven Farm RetreatsLove "Happy Time Craftcast"? 👉Don’t forget to subscribe on Apple Podcasts and leave a review to help others discover our crafty community 👉Stay tuned for more Happy Time Craftcast with Joleen Emery. Subscribe now! 👉FOLLOW ME ON TIKTOK | FACEBOOK | INSTAGRAM 👉SIGN UP FOR THE ART KIT OF THE MONTH CLUB

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