We dive deep into the practical aspects of marketing. I'll introduce the "People, Publication, Production, and Platforms" approach to marketing mastery. We emphasize the importance of understanding your target demographic and tailoring your messaging to resonate with them. I'll provides practical tools and strategies for creating long-form content, including podcasts, video podcasts, and blogs. I also recommend using tools like Canva for graphic design and platforms like Zoom, Voice Memos, and Video AI for production. We emphasize the need for consistency and predictability in marketing efforts and highlights the importance of incorporating strong calls to action in your content.

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