The one and only MBK Acne Detective, Katie Marshall discusses her journey in the esthetics industry, particularly in Canada. She shares her experience with education and licensure in Canada, highlighting the lack of regulation and the challenges it presents. Katie also talks about her transition from being a nail tech to practicing medical esthetics and her interest in acne and nutrition. She emphasizes the importance of clinical treatments and results-oriented facials in her practice. Throughout the conversation, Katie provides insights into the differences between the esthetics industry in Canada and the United States. In this part of the conversation, Katie Marshall discusses the importance of education in the esthetics industry and how it sets professionals apart. She also shares the story of how she created MBK Acne Detective. Katie emphasizes the connection between gut health and skin care and highlights the need for ongoing education in the industry. She also discusses the challenges of acne treatment in Canada and the prevalence of prescription drugs. Finally, Katie talks about the benefits of her course and the importance of researching partnerships and continuing education. In this conversation, Katie Marshall discusses various aspects of her acne treatment program for estheticians. She emphasizes the importance of collecting emails and engaging with customers through e-books and newsletters. Katie also highlights the need to educate women about hormonal imbalances and their impact on skin health. She offers support and referrals to her students and encourages them to adapt their knowledge to different brands. The conversation emphasizes the importance of continuing education and the complexity of treating acne. Katie provides affordable education and support through her course and coaching.
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Takeaways
The aesthetics industry in Canada lacks regulation, leading to challenges in establishing credibility and competing with untrained practitioners.
Education and training in medical aesthetics are available in Canada, but the credibility of short-term courses and the lack of licensure can be a concern.
Groupon and similar deal platforms can bring in new clients, but the long-term profitability and client loyalty may be questionable.
The focus on clinical treatments and results-oriented facials can set practitioners apart and provide better outcomes for clients.
Understanding the differences in regulations and licensing requirements between countries is crucial for practitioners working in different markets. Education is a key differentiator in the aesthetics industry and sets professionals apart from others.
The connection between gut health and skin care is crucial, and addressing internal aspects is essential for achieving optimal skin health.
The prevalence of prescription drugs for acne treatment is a challenge in Canada, with long wait times to see dermatologists.
The MBK course combines aesthetics and nutrition, empowering professionals to provide comprehensive care to their clients.
Researching partnerships and continuing education is important to ensure the best outcomes for clients and the success of a business.

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