In this welcome message, host Andy Murray introduces his new podcast series, "It's a Customer's World." Through this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer-centric world. Now more than ever, retailers and brands are accelerating their quest to be more customer-centric, but to be truly customer-centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Coming in early January 2021.

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