What if you could eliminate waste in your marketing budget and double down on what actually works? August and Alex Severn of Capitol Data Analytics join the Iowa Manufacturing Podcast to explain how manufacturers can do exactly that. By using precise audience targeting and tracking the right metrics—like lifetime customer value—CDS helps clients transform guesswork into growth. But smart data alone isn't enough. The Severns also highlight the dangers of siloed departments, where marketing, sales, and operations don't share insights or goals. When communication breaks down, even the best strategy can fall apart. Check out this video for a vivid example of why alignment matters—and listen in to learn how to bridge the gaps and convert data into real dollars. Find this show on your favorite app: https://iowapodcast.com/eliminate-marketing-wastage

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