Listen "Episode 86: Growing Online Presence to Attract Talents and Audience with Shana Cosgrove"
Episode Synopsis
In this episode of Pass the Secret Sauce, I had a great conversation with Shana Cosgrove, a very impressive woman and entrepreneur. She is a 2-time Tech CEO, founder/owner of Nyla Technology Solutions and managing partner of digital marketing firm, VitalUp Marketing. Shana has a strong understanding of a broad range of techniques and technologies to develop software-intensive systems, particularly in a big data, cloud-based architecture. She is also a Podcast Host of The Outspoken Podcast -- a show that talks about the intersection of technology, money, business, passion and more. In this episode we discuss: Her innate skill of leading people at an early age [3:45] Academic overview and working as a software engineer in Northern Virginia [5:40] The story behind the "dumb luck" she had when she got into her initial company [8:15] Hurdles she met when she started her own company [10:28] Identifying, attracting, retaining extremely qualified talents for her company [12:50] Growing her online presence on LinkedIn to attract talents and audience [13:55] Setting up here 2nd business doing digital marketing [14:45] Tips on how to improve online presence to grow audience [16:35] How long it took her to transition into her own business [18:00] Learning curves and her stumbling blocks as an entrepreneur [19:35] Working for government contracts and other big clients [23:47] Interesting projects they've worked on [26:25] Her insights of where AI may take people in the future [27:20] Why people are staying away from the skynet level of tech and AI [30:25] Negative impacts of using digital stuff and services [34:13] Industries she wants to provide their services, ways to connect with them [35:30] Links to sources and tools: Listen to Shana's The Outspoken Podcast Connect with her on LinkedIn Visit their website Other Pass the Secret Sauce episodes: How to Automate Your Affiliate Marketing Program and Online Business with Mark Thompson Bringing Tech Ideas To Life Through Digital Products with Mike Reynolds How to Invest in relationships & create value as a marketer with Josh Elledge Thanks for listening. Don't forget to like us on Facebook to get updates on new episodes. If you haven't already, please follow and leave a review for our podcast, we'll really appreciate it. And as always, don't forget to pass the secret sauce. Support our podcast If you're a fan of the show, there are three simple things you can do to support our work: Subscribe, rate and review the
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