Hey you wild women! My next guest is a Public Relations Professional and Content Marketing Strategist who commits her life's work to bridging the diversity gap in the marketing & fashion industries. During the early stages of her career in PR & Marketing, she realized that she had a knack for helping start-ups and family-owned businesses execute effective grass-roots promotional strategies. Often with little to no budget, she scrambled the few resources she was given to execute effective campaigns that successfully created word-of-mouth for the companies she worked with. When she realized that there was a gap in the market for adequate promotional services for Black and woman-owned businesses, she decided to tackle it myself — and Strut Communications + Strut to Success was born! In This Episode, You Will Learn About: Keeping up with the constantly changing social media marketing landscape How Gabriella used "fake it 'til you make it" to reach her goals Overcoming clients that don't value your service Creating and leveraging community from your ideal clients Why Gabriella stopped exchanging her time for money Learning to create air tight contracts Claiming your brand and finding your niche Building habits and getting over procrastination Why Gabriella started Strut Communications Helping women of colour build their businesses Where the name Strut Communications came from Why solopreneurs and small business owners find social media so difficult Create a strategy that works for your brand, not just the algorithm Putting fun and energy into content, while also being consistent Showing up even if no one else does The process of gathering feedback and tweaking your process Creating a realistic and sustainable social media strategy Utilizing your analytics to find out what works How women in business can tap into their inherent skills to create content with more ease Organic growth using engaging content versus viral growth Public Shoutouts: Atomic Habits by James Clear Shaa Wasmund: Building a Bigger Table  Airtable Canva Later Trello Resources: Instagram: @struttosuccess Website: https://msha.ke/struttosuccess/ Website: https://strutcommunications.com/ What it means to be a WILD woman: "I feel like being a wild woman means making your own rules. It means doing things the way that you think is best for your situation... For me, being a wild woman is being receptive to learning and growing and evolving, but also understanding that I ultimately choose my path." - Gabriella Layne ----- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread."

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