What if you could R&D a cannabis product or cultivate a strain knowing the precise effects a specific cannabinoid or terpene would provide a person based on scientific evidence? You can.Our latest guest is  Israel Gasperin, the CEO of Zentrela, a scientific research company using EEG and AI technology to measure the brain waves of a cannabis user as a way to understand the impact of cannabis on the brain and how it alters a person's mood.Brands are using the technology to provide scientifically backed evidence on how specific cannabinoids and terpenes can affect a person by using their products. It will be a game-changer for breeders and product developers looking to provide a particular effect to their consumers.The technology is groundbreaking for cannabis brands, breeders, and cultivators. Pax used it to prove the efficacy of the entourage effect in their rosin-based products.https://zentrela.comhttps://www.linkedin.com/in/israelgasperin/Show Outline:What is the Cognalyzer?How does it works to measure cannabis's effects on the brain? THC vs. terpenes!!!!!!What are some of the critical insights you gain using this technology?(Onset time, intensity, and duration of the psychoactive effects for specific consumer types, individual is a regular, experienced consumer or a lower-tolerance, infrequent consumer.)Guides product development? Case studies on how brands are using it? Who is mostly interested in using the Cognalyzer?How do you ensure the accuracy and reliability of the data collected by the Cognalyzer?Cognalyzer method vs. traditional clinical trials for studying cannabis effects? What are the main advantages?What are some of the challenges or limitations of using EEG and AI to study cannabis effects?How might this research impact cannabis regulations or policies in the future?What's next on the horizon for Zentrela's cannabis research using this brain wave technology? 
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected]. Portfolio:  LinkedIn   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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