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Listen "Ep4: How do you decide what to charge clients for a services-based company ?"
Episode Synopsis
In this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s pricing model strategy, and finally, I talk up the benefits of project-based pricing.
In the second half of the episode I cover the classic ‘adoption of innovation’ curve, Simon Sinek’s ‘why’ and a little time is spent on creating great copy.
I finish the episode talking about the false economy of not accepting Amex cards.
If you’re an Apple user then you can subscribe to the podcast here Apple iTunes Podcasts
If you’re on Android then you can find us on Stitcher here
If neither of these work then you can just use Sticher through your browser
and remember, if you do have any questions you’d like me to answer on the show please just leave them in the comments here https://fractal.com.au/questions
In the second half of the episode I cover the classic ‘adoption of innovation’ curve, Simon Sinek’s ‘why’ and a little time is spent on creating great copy.
I finish the episode talking about the false economy of not accepting Amex cards.
If you’re an Apple user then you can subscribe to the podcast here Apple iTunes Podcasts
If you’re on Android then you can find us on Stitcher here
If neither of these work then you can just use Sticher through your browser
and remember, if you do have any questions you’d like me to answer on the show please just leave them in the comments here https://fractal.com.au/questions
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