Alvaro Morales is the cofounder and CEO of Orb, a usage-based billing product for modern software companies. They've raised $44M to date from amazing investors such as Mayfield, Menlo Ventures, and Greylock. Alvaro's favorite book: Conversation in the Cathedral (Author: Mario Vargas Llosa)(00:01) Introduction (00:35) What is Usage-Based Billing?(02:27) Challenges in Metering Usage(04:14) Examples of Consumption-Based Products(05:49) Tools for Usage Metering and Billing(09:08) Founding Story and Validation of Orb(12:11) Building the MVP for a Billing System(14:48) Acquiring the First 10 Customers(18:33) Scaling Sales & Marketing After Initial Traction(21:09) Building the Team & Ideal Candidate Profile(23:26) Technology Stack Behind Orb(25:55) Real-Time Analytics vs Streaming for Billing(27:18) Other Key Components of Orb's Solution(28:38) Why Incumbents Haven’t Solved This Problem(31:09) How Orb Uses AI Internally(32:53) Most Exciting AI Advancements for the Future(34:30) Rapid Fire Round--------Where to find Alvaro Morales: LinkedIn: https://www.linkedin.com/in/alvaro-morales/--------Where to find Prateek Joshi: Newsletter: https://prateekjoshi.substack.com Website: https://prateekj.com LinkedIn: https://www.linkedin.com/in/prateek-joshi-infinite X: https://x.com/prateekvjoshi 

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