Simplicity is key. We need to keep things simple—because even experts often struggle to interpret complex data. That's why it's crucial to ensure that data are not only easy to access, but also easy to understand and act upon. My name is Geert Creemers, and I'm the CEO and founder of Argon Measuring Solutions. I'm probably one of the few, if not the only, non-medically trained professionals attending this conference. I come from the industrial sector, where we specialize in high-precision 3D measurement technologies. In a conversation with Prof. Manu Malbrain, the organizer of this congress, we discovered some fascinating parallels between the medical and industrial worlds. While our sectors may seem different on the surface, we face similar challenges—particularly around data usability, decision-making, and real-time feedback. Over the past five to ten years, our industry has learned some important lessons—lessons that, I believe, could be highly relevant to the medical profession: Keep systems simple Deliver data quickly to the right people, whether that's an engineer or a doctor, an operator or a nurse As a company, we're now exploring opportunities to adapt some of the platforms and solutions we've developed for industry to meet the needs of the medical field. We believe that cross-sector collaboration like this could bring real value—especially in an era where precision, speed, and clarity are more important than ever.

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