Join host Brett Arkelian on Season 3 Episode 14 of The Iceman Podcast as he has guest Bring the Juice's Frank Dalena dive into the world of athletics, brand building, and community with special guest Bring the Juice. From discussing the rise of nut popularity and the secret to performing like the pros, to sharing personal experiences as a walk-on athlete and the importance of special teams in college football, this episode covers it all. Discover valuable insights on making an NFL roster, becoming an Olympic athlete, overcoming career-ending setbacks, and the mental preparation required for success. Tune in for an engaging conversation on building a brand, finding a clothing niche, securing marketing deals, and the meaning behind Bring the Juice. Don't miss out on the rapid-fire round and a glimpse into the future of Bring the Juice podcast and Frank's upcoming events.

0:55 Fire Intro

1:30 - American Pistachio Party & Nut Popularity “If You Wanna Perform Like the Pros, Eat Pistachios"

5:50 - Frank’s Athletic Career & the Chukchansi All-Star Soccer Game

9:29 - The Walk On Life

12:20 - Best Advice for Walk Ons

13:35 - 6 Reasons Why Special Teams for College Players Is Huge

23:50 - How to Make a 53 Man NFL Roster - Special Teams

25:20 - Becoming An Olympic Athlete

32:30 - Dealing With a Career Ending Blood Clot

36:19 - Dealing with Stress of One Shot

40:11 - Mental Prep for Olympic Sports

41:36 - Building Bring The Juice / How To Build a Brand

46:00 - Finding a Clothing Niche

52:40 - Marketing Deals

56:20 - Rapid Fire Round Brought to You By The Kicker’s Bible

56:45 - What Does Bring the Juice mean to you?

57:40 - What Separates Central Valley guys?

59:30 - The NFL team in Central California

1:01:50 - How to Grow Your Podcast & Balance Life

1:03:20 - How to Incorporate your Community & Brand

1:06:50 - The Next Step of Bring the Juice Podcast

1:11:45 - Next Bring the Juice Events

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